ENGAGE CUSTOMERS ALWAYS!!
Covid-19 has changed the way a lot of small businesses are relating with and growing their customers. No doubt local businesses in your area are affected in one way or another. Here are some questions you really should answer as a business owner today.
Will your customers forget your business after Covid-19 disappears? Are there ways you can stay connected to your customers and remain their number one choice? Is it possible to remain profitable and make sales during this time? Can you gain new customers at a time like this?
In almost every part of the world, only “essential services” are allowed to stay open. So, after Covid-19 most businesses may lose a lot of customers. But a handful of businesses are actually growing customers and others are making sales. More sales actually. This is because the business owners are not carried away (totally) by events of Covid-19. Another good reason to engage customers now is to remind them that you in business and care about them. The results might surprise you.“
The 4 Ways to Connect with Customers in Tough Times
Empathy | Educate | Entertain | Excite |
The main principle here is developing the best way to engage customers digitally not physically. Before Covid-19, mobile and digital channels were the leading way to reach customers. And right now, its even better and still cheaper way to increase your audience and engage customers even while complying to safe social distancing.
SHOW EMPATHY 😰
Empathize | Get into the emotional side of the customer. A message or an e-card will do. You can also create a message on your primary means of contacting your customers e.g. WhatsApp Status or Facebook Page or other social media pages. Have you empathized with your customers this week?
TEACH OR EDUCATE 🙋♀️
Educate | Now is the perfect time to answer some of the frequently asked questions form customers. If you sell shoes on your WhatsApp Status or Facebook Page, you can explain to customers, how to get the right sizes, or show them how to match shoes colors with dresses, If you sell wigs, you can tell customers the best way to store or clean wigs.
ENTERTAIN – MAKE THEM SMILE 🤣
Entertain | Everyone needs a reason to smile. News, jokes, cartoons, puzzles can be a good way to bring a dimple on customers face. But take care not to be offensive with your messages or visuals. Though some businesses have used suggestive materials like unpopular social opinions, gender sects, politics, gambling and adult content, it is generally recommended to avoid such except it tallies with your customers and audience
EXCITE YOUR AUDIENCE 😆😀😁
Excite | To excite your audience, provide new updates about your business, like quizzes to win a prize, create a watch party so they can view your humble beginning or a walk though your factory or even reveal industry secrets or even show you can cook. other ways are to, knock off, reduce, or wave fees. Or provide free online access or discount.
What practical ways have you engaged with your customer’s recently?