Most businesses will survive better when they have on online and offline life. This has been true for more than 10 years.
I meet people who claim they don’t need to be online and push aside the power of online activity for their business. DANGEROUS IS ALL I CAN SAY. Here is why you should not be in that category.
Reason 1. | Over 79% of all purchases are initiated first via online search either for product information and user reviews. This means that the customer is usually well informed about the product before reaching out to a store. Some customers have been known to check for alternatives, if they feel what you offer (while they are in the store) can be gotten at a better deal.
Reason 2. | To provide provide choices and convenience for users on its platform, Google; the number one search engine in the world, will present search results that identify possible locations and customer reviews. In most cases, customers know where to get what they want before they order.
Those are just two reasons that are based on consistent consumer behaviors. This trend is largely going to continue for many more reasons.
This channel from Tokair Extra Consult is dedicated to helping businesses start their online journey. We also assist businesses to stay online.
The most basic starting point is creating a Facebook page for your business. If you have not done so. The video below is a great starting point.